This page is designed to help you decide how you would like your Moment-To-Moment Video Overlays to look. The software allows for several options so that you can get exactly what you want and need. Tell us how you would like your overlays by answering the questions on the Overlay Questionnaire page.Interactive Demonstration of Moment-To-Moment Video Overlays

   You can also access our Interactive Flash Presentation that will show you many of the features and options for formatting the Moment-To-Moment screen for video overlays.

   First, let's look at the various elements of the graph.

Moment-To-Moment

   This screen pretty much shows it all. The scale is compressed to 20-80, the subsets box shows the N, current mean and cumulative mean for the total and 2 subsets. Above the subset box is the Histogram that shows the percentage of dials within particular ranges, such as the percentage of dials that at that moment are set between 50 to 60. This test also shows a generic title. The title can be anything you wish.

MTM screen with no Histogram    This example shows everything from above except the Histogram. This leaves more room for additional subsets and more descriptive subset labels. The title of this example tells the rating criteria. Note that though the scale is compressed in this example (40-80), in this case the mid-point, 50, is not in the middle of the graph. Some prefer to keep that neutral point in the middle of the graph so it is easier to see if reactions are negative or positive.
MTM graph with overlay and uncompressed scale    This example uses the same data as the example above, except it is shown without the data lines compressed (now 0-100). This results in flatter lines. The Histogram is included, and the subset box shows only the N and cumulative mean. Note also that the title line states the actual name of the ad. The colors of the subsets have been changed. For subsets, we recommend using the colors red, green, blue and yellow, but in any order you wish.

In addition to the above, there are several other options and configurations. The subset legend can be on the right, or we can remove the subset leaving just the graph. For those times when the graph shouldn't cover the video, we can put the graph in a box in the corner of the screen. A horizontal bar format is also available.

More Moment-To-Moment Video Overlay information:
     • MOMENT-TO-MOMENT VIDEO OVERLAY OVERVIEW
     • MOMENT-TO-MOMENT VIDEO OVERLAY DELIVERED ON THE WEB
     • MOMENT-TO-MOMENT VIDEO OVERLAY QUESTIONNAIRE

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