The Perception Analyzer® system makes it easy and quick to test many ads or video clips during a session. The session play tapes we produce are custom made for each group, with each clip on the tape in the order it is to be shown. There is no reason to ever have to change tapes and cue up the next clip during a session. Separate tapes are made for each rotation of the questionnaire.
Included before each clip is a graphic which asks the participants to turn their dials to 50, and shows a small countdown to the beginning of the ad so that the PA technician can start the Moment-To-Moment reading at exactly the right time.
Video test material on DVD gives added benefits including high quality digital video, and the added flexibility to easily pick and choose what ads to show. This makes it quick and easy to show a particular video clip during the follow-up discussion in the qualitative phase of a group.
The newest version of the Perception Analyzer software allows digital video to be embedded into the PA questionnaire. During the session, the software itself will play the video for the respondents. Morgan Multimedia can digitize the video for you and embed it into the questionnaire. This assures that the video is optimized for playing through your PC and configured to work with the Perception Analyzer software.
We can also embed your logo or your client's logo into the Perception Analyzer results screens, which adds a nice customized touch.